Marketing Blog
The Best 10 Podcasts for Growing Your Business
No matter where you are in your entrepreneurial journey, it is crucial to keep learning. Books have been a universal tool for education for hundreds of years, however, they’re not always the most practical or convenient. It’s now possible to learn from proven mentors...
How Can I Keep Up with My Social Media? 7 Tools to Help You Succeed Online
Social media is one of the best ways to engage with your potential customers. Social media also keeps your business in front of current customers and clients. While each one of the social media platforms like Facebook, Twitter, Instagram, Pinterest, Google+, and...
7 Ways to Optimize Google My Business for Your Small Businesses in 2018
Google My Business is a powerful digital marketing tool that often gets overlooked. Most business owners think of it as the online equivalent of an old-fashioned phone book listing. On its surface, that’s what it is, but it can be so much more. Too many small business...
The Effects of the GDPR on your Digital Marketing Strategy
Your business uses a digital marketing strategy in order to make connections with people who are interested in your products or services. If you collect and use personal data in your digital marketing strategy, you need to be aware of the GDPR and how it will affect...
Delete Facebook? You May Want to Wait
We are seeing Twitter trend #DeleteFacebook because of concerns over Facebook’s handling of user’s data. (See NY Times article here). Before you delete your personal Facebook profile (or Facebook Fan Page) for good, consider the following: Facebook Recent Changes, For Facebook Business (Fan Pages) consider the Following
Customer Service – 7 Tips for Excellent Customer Service
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel". ~ Maya Angelou This quote from the amazing Maya Angelou is one of the most true statements in life and business. I have learned...
7 Tips for Creating Effective Social Media Marketing Plan
When beginning to prepare a social media marketing plan for your business, consider the 5 tips below for creating an effective marketing plan. I always encourage clients to take it SLOWLY during this process. It can be overwhelming because it requires you to view...
Social Media News for Clients and 12 Management Tools to Save You Time
AssistantAngel is celebrating its sixth year as a Virtual Assistant / Social Media Management company. We are very blessed to work with many amazing clients across the United States, Canada and world-wide. SOCIAL MEDIA MANAGEMENT ~ Back to Basics In looking back over...
![Social Media Marketing: Slow and Steady Engagement Wins the Race [Updated]](https://marketingangel.com/wp-content/uploads/2017/12/slow-steady-wins-race-turtle.jpg)
Social Media Marketing: Slow and Steady Engagement Wins the Race [Updated]
I am more convinced that in this ever changing world of social media marketing, that the old saying “slow and steady wins the race” is very true.
I remember the early days of my Virtual Assistant business, and most small business owners believed that we needed to “push” our message out on various platforms. As social media exploded, those platforms were just another avenue to “post” your latest idea, blog or product for sale. The social media arena is quickly changing. So how do we do engage in the most effective way with our ideal client effectively?
Here are a few tips that I have seen work well for many of my clients. 1. Get to KNOW your fans and followers.
What do they love?
What do they LOVE about you?
Why did they choose to follow you and/or read your blog or comment on your post?
What is their ULTIMATE goal for their business?
For Example, on Facebook, be sure to learn how they came to become your fans and be sure to Welcome Them!
2. Find the common thread that you share with them.
Did they connect with you on Facebook from another platform?
Are they also followers of your blog?
How can you best serve that potential client?
Do they need your advice?
Do they need another expert who can better help them?
What is their “pain point”
One of the reasons that Pinterest has become such a hot trend in 2012 is because people can truly engage with what “connects” them. It is very interesting.
3. Engage, Engage, Engage
2017 Online Digital and Social Media Trends in 1 Word: CONNECT
Make a Connection – Be a Connection. Whether it is engaging in social media marketing, online groups or phone conversations with potential clients, making a connection is key.