Marketing Blog
Why Established Firms Are Moving to Organic Search Optimization
A reputation built over years still matters. Loyal clients, repeat business, and trusted referrals are the foundation of many established firms. Yet before a…
Signs Your Marketing Authority Is No Longer Visible Online
A reputation built through good work, integrity, referrals, and long client relationships deserves to be visible when people look for it. Yet a strong offlin…
The True Cost of Reputation Gaps in Referral-Driven Firms
A referral is still one of the strongest ways to earn new business. Yet before a prospect calls, they often look you up, scan your reviews, read your LinkedI…
In-House Vs. Outsourced SEO Content Strategy for Established Firms
Choosing between an internal team and an outside partner for your SEO content strategy is not just a staffing decision. It is a decision about protecting the…
What Happens When AI Search Visibility Replaces Clicks?
AI search visibility is changing what it means to “win” in search. Instead of clicking through a list of links, buyers can now ask a question and receive a d…
Slow Down to Speed Up
A phrase from LB (Trucks) Sullivan of Coaching with LB has been coming up in a lot of my client conversations lately: slow down to speed up. It sounds almost backwards in the business environment we're in right now. Everything around us is telling us to move faster....
Great Teams Don’t Just Show Up. They Are Prepared.
I recently had the opportunity to lead a LinkedIn Lunch and Learn for a law firm in New York. Being in front of nearly 80 attorneys was certainly memorable, but what stayed with me had very little to do with the presentation itself. It happened before I ever "walked"...
Stop the Slop
Stop the Slop | AI Didn't Build Your Reputation. Don't Let It Replace Your Voice. A client asked me recently if they should use AI to write all of their LinkedIn posts. It's a fair question. AI is getting better every day. It can organize ideas, summarize information,...
AI: 3 Tips, Relationships + Impact
AI: 3 Tips, Relationships + Impact | You Are Not Competing With AI. You Are Competing With Fear. Over the past several weeks, I have had more conversations about AI than I can count. Some have been with attorneys. Others with physicians, consultants, accountants,...
Sometimes the Hardest Business Decision Is Letting Go of Something Good
The Hardest Business Decision - A few years ago, someone I deeply respect gave me a piece of advice I wasn't ready to hear. He looked at me and said, "You need to kill the sacred cow." I knew exactly what he meant. For seven years, Hiring Angel had been part of our...