Self-Recorded Videos – Top 5 Ways to Look More Professional
Self-Recorded Videos – In today’s digital age, self-recorded videos have become a crucial tool for small businesses seeking to enhance their presence on social media. As consumers increasingly rely on visual content to inform their purchasing decisions, a professional-looking video can set your brand apart and foster trust among viewers.
However, producing top-notch content doesn’t always require a Hollywood budget or studio. With a few strategic techniques, even videos captured on simple devices can exude professionalism, capturing the essence of your business and resonating with your target audience. Dive in as we explore five ways to elevate the quality of your self-recorded videos.
The first tip is to try to find an empty room or a room that has the least amount of noise and record your video there. Any external sounds like phones ringing or dogs barking can distract your viewers from the point of your message.
The second thing to remember is lighting. Natural light is always the best source of light. If you have a window in front of you, that is what I recommend. I suggest slightly tilting the blinds upward so that light hits the ceiling and falls onto you. Having direct light on your face may wash you out and be distracting to the viewers. I would also suggest to keep any light behind you to a minimum. You don’t want any lamps or windows behind you because that light will come directly into your camera, wash you out, and distract your viewers.
So stick to keeping light in front of you naturally if you can. If you have artificial light, that’s totally okay. Just try to make sure there are no heavy shadows on your face and that it’s even for your viewers.
Camera at Eye Level.
My third tip is to keep the camera at eye level. We don’t want any videos from below or above your eye line. It can be very distracting if you have a laptop that’s placed flat on your desk. It may cause you to tilt your screen back.
That angle will look up instead of directly at you, so if you can put a box under your laptop or tilt a camera down to face slightly at your eye line. That is what we’re looking for.
My fourth tip is to make sure that you are in the center of the video, so leave some room above you and to the side.
We don’t want to see any videos with your head cut off slightly. It just looks less professional. So center yourself in the video.
Make sure you have room on the top and on the sides.
Smile and Pause.
My fifth and final tip is to start and end your video with a smile. What I recommend is when you’re about to start your video, get yourself situated. Look into the camera and smile.
Hold that smile for three seconds, and then begin your video. That just allows for a more seamless introduction. I also recommend this for the end of your video.
When you are concluding your video, say thank you. Smile into the camera, and hold that smile for three seconds.
That will allow your editor to have a nice seamless exit as well.
Thank you for watching this video, and I hope these tips will help you in the future.
Find Marketing and Hiring Angel on Social Media: