I am more convinced that in this ever changing world of social media marketing, that the old saying “slow and steady wins the race” is very true.
I remember the early days of my Virtual Assistant business, and most small business owners believed that we needed to “push” our message out on various platforms. As social media exploded, those platforms were just another avenue to “post” your latest idea, blog or product for sale. The social media arena is quickly changing. So how do we do engage in the most effective way with our ideal client effectively?
Here are a few tips that I have seen work well for many of my clients. 1. Get to KNOW your fans and followers.
What do they love?
What do they LOVE about you?
Why did they choose to follow you and/or read your blog or comment on your post?
What is their ULTIMATE goal for their business?
For Example, on Facebook, be sure to learn how they came to become your fans and be sure to Welcome Them!
2. Find the common thread that you share with them.
Did they connect with you on Facebook from another platform?
Are they also followers of your blog?
How can you best serve that potential client?
Do they need your advice?
Do they need another expert who can better help them?
What is their “pain point”
One of the reasons that Pinterest has become such a hot trend in 2012 is because people can truly engage with what “connects” them. It is very interesting.
3. Engage, Engage, Engage